“They’re very resilient. They wish for growth: they’re very ambitious, even in difficult times.”
That’s Barbara Gomez-Aguinaga, associate director of the Stanford Latino Entrepreneurship Initiative (SLEI) and lead author of SLEI’s latest State of Latino Entrepreneurship report. She’s discussing the report, which highlights the rapid revenue and payroll of Latino-owned businesses and their strong rebound from the COVID-19 pandemic. They could grow “even more,” she says, if they faced a “level playing field.” In particular, credit and contracting provide opportunities to do that.
Pre-Pandemic: Rapid Growth
According to SLEI, Latino business owners have for many years been outpacing their peers in terms of revenue and payroll
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