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You have had a promising conversation with your customer. They nodded, said they liked your offer, maybe even said, “Yes, sounds good.” But then there was no follow-up, no payment from that customer and you see zero sales.
If this has happened more than a few times, you’re not alone. According to a HubSpot study, 60% of customers say “yes” or show interest during a sales process but end up ghosting before the transaction is completed, at least four times before they buy. So what gives?
In business, the gap between “yes” and “checkout” is where most opportunities quietly die. It’s not