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AI is not transforming businesses. Content is. AI simply accelerates the impact — for better or worse.
That’s why content strategy can no longer be delegated down or siloed away. It belongs in the C-suite, where it can be aligned with vision, risk and value creation. Here’s what that looks like in practice.
1. Content is the engine, AI is the accelerator
Executives often think of AI as the change agent. But AI is only as good as the content it runs on. Whether powering a chatbot, a decision engine or a customer experience, AI magnifies the strengths — and flaws — of