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We’ve all heard the saying, “If you stand for nothing, you’ll fall for anything.” As a history buff, I find this quote, typically attributed to Alexander Hamilton, to stand out to me.
Apply this motto on a personal level, and you will determine what is important to you. That is your purpose, and it should be the largest driving factor in your vision, affecting every decision along the way.
Purpose is just as essential in running and growing a business. Companies need to have something that brings both employees and customers together and is bigger than the business itself. By advocating for
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