Ward van Gasteren embraces the “growth hacker” term, despite the fact that some in the profession prefer the term “growth marketing” or simply “growth.” What’s the difference to him? The hacking part should be a distinct effort from ongoing marketing efforts, he says.
“Growth hacking is great to kickstart growth, test new opportunities and see what tactics work,” van Gasteren said. “Marketeers should be there to continue where the growth hackers left off: build out those strategies, maintain customer engagement and keep tactics fresh and relevant.”
“The choice between working with a growth hacker versus a digital marketer is not a one-or-the-other choice; the fields are very