Share to FacebookShare to TwitterShare to Linkedin
There was such fanfare when Bill Smith, founder and CEO of furnished apartment rental firm Landing, relocated the company’s headquarters to his hometown of Birmingham, Alabama, from San Francisco in June 2021 that a ceremony announcing Landing’s arrival featured Gov. Kay Ivey, who offered tax breaks in exchange for Landing’s promise of 816 local jobs.
This month, everything changed. Landing laid off 110 people as part of a restructuring, including 77 people who worked at Landing’s downtown Birmingham headquarters, representing about 30% of the staff there, Smith told Forbes by email. Meanwhile, Landing had beefed up its operations in Mexico City,