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As a founder who has invested $1 million in a domain, I can speak from experience: when a savvy founder or top-tier venture capitalist enters a boardroom, they’re rarely focused first on hiring engineers or raising a round. Instead, they want to know where the company stands with its domain. Why? Because securing a premium domain is more than just claiming an online address — it demonstrates confidence and vision, like owning a prized parcel of land in digital real estate. And it can add millions of dollars in value to your business over time.
The psychology of first impressions in