New York —
Las Vegas casino magnate Derek Stevens is getting desperate to win back a crucial customer base: Canadians.
Stevens has marketed to Canadian tourists for years, but many are avoiding travel to America in protest of President Donald Trump’s tariffs and threats to make Canada the country’s 51st state. Canadian visitors to Stevens’ Vegas properties — including the Circa, Golden Gate, The D and BarCanada, which offers themed drinks like “Slap Shot” — have dropped by about 40% in the last year.
So Stevens is launching a new promotion to entice Canadians.