PR, aka hype, is important to VC investments in order to enhance the value of the venture and to create a market for later rounds of capital, after which investment banks want to take the company public, or strategic acquirers want to buy the venture before it takes off. The hype of huge valuations at each round is duly reported in the business press to make the venture into a “unicorn” (please note that any venture can become a VC-unicorn and I have written on Forbes about the method to do it.
So, what’s wrong with this hype? It has a long tail that often