People often rely on digital means to find solutions to their problems. This applies to every industry, but to some more than others. For example, one in 10 Americans use social media to find information regarding healthcare, and 66% use the internet to research specific medical issues.
Although many people use the internet to research the challenges they face, a majority of them do not find online advertisements relevant, which is a missed opportunity for marketers. In order to better reach these potential online clients, industries are turning to inbound marketing techniques to find leads.
Inbound Marketing Explained
For years, outbound marketing was the dominant way