Miha Mikek Contributor
Miha Mikek is the CEO and co-founder of creative automation company Celtra.
With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year. E-commerce brands are now leaning heavily on social sales and digital advertising, but should also expect an omnichannel shopper — 62% of shoppers plan to purchase both online and in-store this holiday season, according to Celtra.
The marketplace is crowded. Digital marketing requires high volumes of on-brand creative assets, and it is tough to produce them fast enough without compromising on brand equity or storytelling.