Unicorn-Entrepreneur Melanie Perkins co-founded Canva and built it to a “real” unicorn, i.e., a company with more than $1 billion in valuation and sales, rather than just valuation like a VC-unicorns. VC-unicorns are valued at $1 billion+ but may have chimeric value because they often have minimal sales.
Here are the unicorn strategies (for more see Nothing Ventured Everything Gained at www.dileeprao.com) used by Perkins:
· Emerging Trend is Key. Most Unicorn-Entrepreneurs pivot to an emerging trend (like Sam Walton of Walmart) or launch their ventures on an emerging trend – before the industry and the market takes off. Perkins did the same. She