Over the last year, Tinder has experimented with creative ways for people to connect beyond just swiping right. Pandemic or not, it’s hard to make the first move — so why not break the ice by weathering a virtual apocalypse with a potential date? Today, Tinder announced that it will launch its second “Swipe Night” series after its first installment garnered engagement from over 20 million users.
Tinder launched Swipe Night in 2019 as an interactive “choose your own adventure” story at a time when the app had experienced a decline in one of its user engagement metrics and saw a dip in quarterly revenue. In the months since,