This Tech-Driven Apparel Brand Says American-Made Is Still Possible

Voormi is an American-made outdoor brand, making garments primarily out of wool. Started by ex-Microsoft employee Dan English, it’s an experiment in materials innovation with natural fibers.

Timm Smith, chief technology officer at Colorado-based Voormi says, “We like to look at everything from a tech perspective. In some ways, we’re like a Tesla, breaking new ground, but in apparel and performance fabrics.”

Wool, an age-old material, has its limitations despite it being so resilient in harsh climates. Smith and his colleagues want to see how they can adapt natural materials like wool for the modern needs of the outdoor industry, and for those whose jobs require

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