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One of the most important aspects of someone’s credibility today is what Google reveals about them during a search. Most corporations and individuals understand the value of this and grasp the core concept, though they might not be familiar with the term itself.
Online Reputation Management (ORM) is the process of creating positive content, suppressing negative press and maintaining a strong online image for businesses and individuals.
Related: Your Business Is One Google Search Away From a Crisis
Why is ORM important?
ORM is essential for businesses and individuals in today’s hyperconnected world. Bad publicity usually results in damaged personal and professional reputations