A few weeks ago, Tanner Graham, co-founder and CEO of creative brand agency General Idea, noticed a glaring development while attending a Pride parade in small-town Pennsylvania: Major corporations that would typically march, from blue-chip banks to insurance, pharmaceutical companies and beyond, were absent.
Image Credit: Courtesy of General Idea. Tanner Graham.
”It was definitely a very different tone this year,” Graham tells Entrepreneur. “Those Fortune 500 companies that in the past few years have strongly expressed their support for LGBTQ+ initiatives and showed a clear support of Pride initiatives have retracted [that support].”
Related: Here are 4 Proven Strategies to Champion LGBTQIA+ Beyond Pride, All Year Long
Instead, Graham witnessed small