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Entrepreneurs are faced with multiple decisions every day — sometimes dozens before lunch. Too often, the people asking for them think they’re doing you a favor by framing them as “either/or.”
One of my employees and I even joke about it. She’ll ask, “Do you want to go with X or Y?” And I always reply, “There are more options than that” or “Why not both?”
This lighthearted exchange highlights how to improve your outcomes by substituting binary thinking with what I call “multiple-choice thinking.”
Related: 7 Tips for Making Quality Business Decisions
The trap of limiting your choices
We live in a world that