This Side Hustle Spotlight Q&A features Scott Hattis, 41, of Brooklyn, New York. Hattis is the CEO and entrepreneur behind Loisa, the Latin food and kitchen brand co-founded in 2018 with his friend Kenneth Luna.
Image Credit: Courtesy of Loisa. Scott Hattis, left, and Kenneth Luna, right.
Hattis and Luna built Loisa as a side hustle before and after work and on weekends during the brand’s early days. The brand went from a two-product line that shipped roughly five orders per day to one with $70,000 in annual sales — then saw sales surpass $130,000 in just three days in 2020 when Goya’s CEO publicly expressed support for