Opinions expressed by Entrepreneur contributors are their own.
Data and analytics have become the driving force behind successful competition across industries. In this article, we’ll focus specifically on the role of data in the future of ecommerce.
What follows is a discussion of some of the key ways in which data relates to and supports the major emerging trends shaping today’s and tomorrow’s ecommerce.
Trend 1: Personalization and context
Personalization has been a major trend in ecommerce for years. However, with the improvement of data technology, the speed and quality of personalized offers