By Vlad Gozman, a serial entrepreneur and the founder & CEO of involve.me. Follow @vladgozman on Twitter.
It seems like everywhere you look, someone is trying to get your attention. As reported in a Forbes article, experts estimate that we see 4,000 to 10,000 ads a day. And it’s not just businesses; even our personal relationships are affected by the never-ending quest for our attention. In a world where we’re constantly bombarded with information and stimuli, it’s more important than ever to understand the science of attention and how it works.
The human brain is hardwired to pay attention to certain things and ignore others. This