The Root, a groundbreaking website for and about Black America, is returning to Black ownership for the first time in years.
Ashley Allison, a Democratic political strategist and CNN commentator, said Thursday that she is acquiring The Root from G/O Media, a digital media holding company controlled by a private equity firm.
Allison said she plans to invest in video content, strike new partnerships with experts, and launch in-person experiences for The Root’s readers.
“This isn’t about making more content but rather about making meaning of this moment,” Allison said, a describing a precarious political time “when journalism is under attack and audiences