The pre-pitch: 7 ways to build relationships with VCs

Evan Fisher Contributor

Founder of Unicorn Capital and Minimal Capital, Evan Fisher‘s pitching and investor strategy has helped startups raise more than $2.5 billion. More posts by this contributor Don’t send VC a cold deck ever again: Start sending video pitches

Most founders fall into an extremely common trap: Just because you produced outstanding results for the last round of investors doesn’t mean new investors will believe you. This new cohort hasn’t seen that performance firsthand, and they have no reason to trust you yet.

As a founder approaching your next round, it’s common to wonder,

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