Gin is one of the U.K.’s most popular spirits, especially at this time of year, and while sales growth has slowed in the prevailing economic climate, overall gin sales remain buoyant.
Revenue in the U.K. gin sector is forecast to hit $2.1 billion (£1.6 billion) in 2023, with the market expected to grow annually by 7.92% (CAGR 2023-2028). Last year the total value of U.K. gin exports rose by £189.4 million to £730.9 million, up by more than one third on the previous year, according to HMRC figures.
The premium brand sector in particular is continuing to see strong engagement, and with consumers willing to pay