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When we imagine power, we often think of prestigious titles, millions of followers or frequent media appearances. But in entrepreneurial practice, these are fragile assets: A single crisis can erase them in hours. The difference between those who survive and those who vanish? Reputation — an invisible form of capital that decides whether people will still follow you when the lights go out.
Today, in the age of artificial intelligence and instant communication, reputation functions as a credibility algorithm. It’s not measured in views or likes, but in consistency, perceived authority and the ability to inspire trust, even in uncertainty.
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