By Vlad Gozman, a serial entrepreneur and founder & CEO of involve.me. Follow @vladgozman on Twitter.
Ad spending in the digital advertising market could reach over $700 billion in 2023, and cookies have long been the lifeblood of the digital ecosystem. Cookies are simply a piece of data that a website can store in a user’s browser that allow it to remember information and preferences. The “crumbs” of data that cookies leave behind have enabled advertisers to track user behavior and serve targeted ads.
Many privacy advocates have long argued that cookies invade user privacy, and now their warnings are finally being heard. The three leading