NPR’s Scott Detrow speaks with Bloomberg digital culture reporter Cecilia D’Anastasio about an emerging industry of video editing — designed to help content creators go viral online.
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SCOTT DETROW, HOST:
One problem with being a YouTube creator or anybody else who wants to make long-form videos is, look, the rest of us don’t have time for all of that. Too much life is happening. Maybe just too much other nonsense is out there on the internet to watch every 20- or 30- or 40-minute video. So one solution is to put shorter video excerpts