If you are an early-stage startup founder, it’s fairly likely that you’d have to reach your first customers without a real marketing budget. This makes online communities related to your offering an obvious choice for your marketing efforts.
Unfortunately, you wouldn’t be the only startup in the world that’s trying to growth-hack its way to success by plugging its offering and content in relevant Facebook groups or subreddits. This has led to online communities developing a very strong immune response to self-promotion.
In most groups, explicit self-promotion is forbidden, and the moderators would be happy to remove your posts or even ban you to protect the
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