Getty Images Tesla co-founder and CEO Elon Musk introduces the newly unveiled all-electric battery-powered Tesla Cybertruck at Tesla Design Center in Hawthorne, California on November 21, 2019. (FREDERIC J. BROWN/AFP via Getty Images)
Few brands are big enough to sell three beers for nearly $100. Elon Musk’s Tesla may be one.
The electric car company has launched a limited edition “GigaBier,” a pilsner-style brew made in Germany. Presented in a glossy black sleeve, the bottle is designed to emulate Tesla’s Cybertruck.
The beer — brewed in Berlin, where Tesla runs one of its gigafactories — ships to 17 countries in Europe, including France,
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