If you’ve had internet access since 2005, you’re familiar with Taylor Swift.
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The superstar musician is the most-streamed artist in the world. She is the first to win album of the year at the Grammy Awards four times. Her Eras Tour generated more than $2 billion in ticket sales. And she has a net worth of $1.6 billion.
She also has something valuable in common with Amazon, the Jeff Bezos-founded ecommerce giant that boasts a $2.5 trillion market capitalization.
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Aside from Swift and Amazon’s status as two of the most successful brands