Sweetgreen’s unlikely plan for domination includes potato chips, robots, and (maybe) airport food courts. Co-founder Nicolas Jammet talks the company’s roots over breakfast for a new Forbes column, Cereal Entrepreneur
It sounds like the set-up to a joke. But Sweetgreen? The inescapable salad chain? It was started by three dudes who met at Georgetown: Nicolas Jammet, Jonathan Neman and Nathaniel Ru. That was sixteen years ago and in some ways it’s been a charmed ride: Sweetgreen, which now has more than 200 locations nationwide, went public in late 2021 at arguably the height of the market. And while the stock price has since cooled (as has the