Subscription newsletter platform kingpin Substack shared today that they’ve acqui-hired the team behind Cocoon, a subscription social media app built for close friends.
We covered the Y Combinator-backed startup’s initial $3 million seed raise led by Lerer Hippeau back in November 2019, shortly before the pandemic dramatically reconfigured how people used social media to communicate with the people nearest and dearest to them. Cocoon’s initial pitch was for a social network for your closest friends, something that could level-up the text group chat you may have been stuck using before, though over time Cocoon evolved its platform’s dynamics to allow for more open social circles that users could fine