By Keith Shields, CEO at Designli, a digital product studio that helps entrepreneurs and startup-minded enterprises launch transformative apps and web apps.
As consumers, we rarely get a glimpse of work in progress. Instead, we’re accustomed to experiencing the end result—the feature film, not the storyboard; the broadway performance, not the rehearsal. So, it’s no wonder that when you have a great idea, it’s tempting to dive in and make it happen all at once. Anything less than the full-blown business or digital product you envision can feel like a compromise.
Psychologists have a name for this discomfort. The Zeigarnik effect refers to the concept that