It’s pumpkin spice season, and Starbucks is raking in the profits. The coffee giant launched its fall seasonal offerings last week, including the famous Pumpkin Spice Latte (PSL), and the company has already seen an increase in sales, according to Starbucks CEO Brian Niccol.
In an internal memo on Monday seen by Bloomberg, Niccol said that the fall products, including pumpkin-flavored offerings like the latte, pumpkin cream cold brew, and iced pumpkin cream chai, helped Starbucks “deliver a record-breaking sales week” at its U.S. company-operated stores last week.
Starbucks first introduced the PSL