Starbucks Bets Big on Protein Cold Foam, Protein Lattes Hitting Menus This Month: ‘Growing Consumer Demand’

Starbucks revealed its protein lineup on Tuesday, and the company is going “all in,” according to a press release.

Starbucks coffeehouses in the U.S. and Canada will offer a Protein Cold Foam topper alongside a new line of Protein Lattes starting September 29. The lattes are made with protein-boosted milk.

Related: Starbucks Is Betting on Protein Cold Foam and a ‘Sugar Reduction’ to Turn Around Lagging Sales. Here’s a Look at the Sweeping Changes.

“As we continue to get back to Starbucks, we’re focused on modernizing our menu with innovative, relevant, and hype-worthy products that will resonate with our customers,” said Tressie Leiberman, Starbucks’ global chief brand officer, in the release.