Two months ago, Kaeden Rowland was just a print specialist at a Staples in upstate New York: bored at work, looking for subjects for her TikTok account and wondering how to inform the masses about the office supply chain’s services and products. So on January 13, while on the clock, she posted a quick video of herself in her red work shirt and lanyard, click-clacking her long fingernails on her name badge and offering to help with print projects.
Now, after 100 or so videos, Rowland, 22, is better known as the “Staples Baddie,” and she seems to be the retailer’s de facto employee of the year.