Sora gives deepfakes ‘a publicist and a distribution deal.’ It could change the internet

Online safety experts say something else that is happening may be less obvious but more consequential to the future of the internet: OpenAI has essentially rebranded deepfakes as a light-hearted plaything and recommendation engines are loving it. OpenAI

OpenAI

Videos made with OpenAI’s Sora app are flooding TikTok, Instagram Reels and other platforms, making people increasingly familiar — and fed up — with nearly unavoidable synthetic footage being pumped out by what amounts to an artificial intelligence slop machine.

Digital safety experts say something else that is happening may be less obvious but more consequential to the future of the

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