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Today’s SME management operates in an environment where business opportunities are spreading outside the city. Access to online tools and platforms makes the selling process very easy across borders. But is it meaningful just because it is possible?
Is it always the right action to enter the international market, or does staying local lead to more sustainable success? It’s not just ambition to choose between domestic and global markets. You need to fully understand the resources you have, the nature of the services you provide and the complexity associated with scaling up.
In this article, we will justify the choices between them,