Shiny object syndrome is the phenomenon of being distracted by new and exciting opportunities. For entrepreneurs, this can mean new business ideas, or products or services that aren’t part of their current business plan. They have an urge to try this new thing that someone seems to be doing successfully. Realising you are experiencing shiny object syndrome means admitting that your focus is waning and you’re being pulled away by possibility and a fear of missing out.
Most seemingly overnight successes took years, rather than someone spending a few hours on the latest technology and becoming a billionaire. But as visionary people, entrepreneurs can see the potential of