More often than not, most growing business typically use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and other techniques to bring leads into the business. And your sales team either closes the leads handed to them by the marketing department (inbound sales), or they actively hunt new end-clients down with prospecting efforts (outbound sales). But there is another path that most companies don’t pursue, which could be the most effective for quickly scaling your revenues, and that is channel sales. This post will help you understand what channel sales is, and how best to set up your channel sales efforts for maximum success.
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