Let’s say you’re planning to visit the offices of a top-drawer architectural practice. What might you expect to see when the lift door opens and you are ushered past the well-appointed reception and into the main working space?
An airy room with large windows, perhaps, and more importantly a bank of PCs coupled with large, high-definition screens. And if you look a little bit more closely, maybe you’ll find the iconic buildings of tomorrow being designed on those very machines. The overall impression is one of overwhelming modernity and an embrace of the digital era.
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But looks can be deceptive. According to Pamela