Seasonal e-commerce businesses, such as those specializing in holiday decorations or summer clothing, rely heavily on specific seasons or holidays to drive their sales. However, when the off-season rolls around, these businesses can often struggle to maintain their customer base and generate revenue.
Finding ways to attract customers during the off-season can be challenging, but it is essential for the long-term success of these businesses. Below, a panel of Young Entrepreneur Council members share effective strategies that seasonal e-commerce businesses can use to keep their customers engaged and generate sales throughout the year.
1. Cover Shipping Costs
Offer free shipping. It’s one of the most
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