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In 2024, a scammer used deepfake audio and video to impersonate Ferrari CEO Benedetto Vigna and attempted to authorize a wire transfer, reportedly tied to an acquisition. Ferrari never confirmed the amount, which rumors placed in the millions of euros.
The scheme failed when an executive assistant stopped it by asking a security question only the real CEO could answer.
This isn’t sci-fi. Deepfakes have jumped from political misinformation to corporate fraud. Ferrari foiled this one — but other companies haven’t been so lucky.
Executive deepfake attacks are no longer rare outliers. They’re strategic, scalable and surging. If your company hasn’t faced