Barry Enderwick eats a sandwich in his kitchen in San Jose, Calif., on Wednesday, Feb. 1, 2023. Enderwick has racked up 300,000 TikTok followers and 100,000 Instagram fans who tune in to watch him make – and then taste – sandwiches from every decade of the last century. (Shae Hammond/Bay Area News Group)
The last earnest man on the internet makes sandwiches.
Barry Enderwick doesn’t look like your archetypal social media star at first glance, and things don’t appear much different upon a second, either. Enderwick more resembles comedian Brian Posehn’s younger brother than an influential microcelebrity, and his algorithmically identical videos belie