I was fascinated by Roli the first time I saw founder/CEO Roland Lamb bending the keys of the Seaboard back at SXSW in 2013. Over the years, the London-based company has continued to offer creative musical solutions, including 2016’s modular Blocks system.
Of course, creativity and runaway startup success don’t go hand in hand as often as we’d like to think. A BI profile on the company notes some of Roli’s recent struggles, referencing a “niche” product set, which is probably fair. In spite of earning some high-profile fans in the music industry and tech press, the company’s devices were seemingly not destined for mainstream success.
That, coupled, with