In between A/B testing, customizing targeted ads and formatting for different digital platforms, some design teams are tasked with campaigns that include thousands of images, videos and other visual content. Based in Bangalore, Rocketium automates much of the process, allowing teams to scale-up campaigns while reducing their workload. The company announced it has raised $3.2 million led by Emergent Ventures to launch in the United States and expand in other markets.
Rocketium’s clients include Urban Company, CasaOne, BigBasket, cure.fit and Meesho. It says visuals made on its platform are seen by 100 million end users. Its latest funding brings Rocketium’s total raised so far to $4.2 million, including a