Sustainability has always been core to British eyewear specialist SunGod’s business practices, and the brand recently became B Corp Certified to further bolster its credentials as a sustainable brand and commitment to a triple bottom line of people, profit and planet.
For instance, SunGod products have a lifetime guarantee to keep products in circulation and out of landfill, and their Infinite frames are made from 100% recycled material.
SunGod also partners with like-minded organisations such as Surfers Against Sewage, The Bike Project and 1% for the Planet, which sees SunGod contribute 1% of their revenue to sustainability-focused non-profits.
I recently had the opportunity to talk