Perform a quality of earnings analysis to make the most of M&A

Pierre-Alexandre Heurtebize Contributor

Pierre-Alexandre is an Investment and M&A director at HoriZen Capital — a team of experienced SaaS operators, digital marketing and finance experts helping micro-SaaS companies deliver their growth potential. He is an ex-PwC senior consultant in financial due diligence and the creator of The Financial Due Diligence Framework online course.

As a startup founder, there will be three scenarios in which you’ll need to understand how to properly do a quality of earnings (QofE) if you want to maximize value.

The first scenario will be when you decide to raise a Series A and subsequent VC rounds,

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