The cost-of-living crisis is hitting the charity sector as fundraising becomes more challenging, with fewer people able to afford to donate to charities. However, a social enterprise founded almost 24 years ago provides a revenue lifeline to charities and helps organizations fulfill their ESG (environmental, social and governance) responsibilities by enabling employees to donate the pennies from their paycheck to charity.
Since its inception, Pennies from Heaven has raised over £6 million. Its ingenious model has stood the test of time, with steady growth in donations, even during the global financial crisis and ensuing recession of 2008. Now, with organizations under increasing pressure to tackle environmental and