By Feruza Djamalova, co-founder and senior business immigration lawyer of Sobirovs Law Firm.
Let’s continue talking about the challenges of immigrant entrepreneurs in Canada.
Challenge 3: Market Positioning
When foreign entrepreneurs invest money in a new venture, they often try to design their products or services to appeal to all customers within their chosen market. This is usually out of fear that they won’t be able to attract enough business if they focus on a niche.
To overcome Challenge Three, entrepreneurs should aim to own a small, identifiable market position as the initial market entry strategy rather than targeting everybody in their core market.