Some Bluetooth bugginess and questionable mic performance, I liked the NuraTrue, quite a bit. And obviously, I’m always in favor of smaller companies mixing it up with tech giants, while bringing something unique to the process. In Nura’s case, that thing is custom sound profiles that can dramatically enhance the listening experience.
The company has also been a proponent of the hardware as a service model. It’s a concept we’ve written about quite a bit that has yet to really catch fire with a broader audience. You pay some money up front and then effectively rent the product for a monthly fee. The company is extending the model to